Build trust and drive more sales by adding genuine reviews to your e-commerce or business website. Reviews are an effective way of building rapport and increasing revenue. Review integration involves embedding data from third-party review platforms into your website via widgets or plugins, eliminating the need for manually updating testimonials while making your website appear […]
Read MoreHotel owners know the importance of managing costs without compromising revenue results is critical to their business, so finding cost-cutting tools that help facilitate operations while simultaneously expanding revenue potential is essential to their success. There are a few such cost-reducers available which can be implemented to streamline hotel operations and boost revenues potential. CMMS […]
Read MoreHackers find hackers are drawn to the hospitality industry. Because guests provide personal data such as credit card and ID numbers to lodging providers, data breaches can occur easily in this sector. Data breaches cost businesses both time and money, as well as cause guests to distrust your company. Use these tips to protect guest […]
Read MoreHotel websites are an integral component of an effective digital strategy. As guests’ first point-of-contact for any property, their web pages must accurately represent its offerings and drive booking decisions from potential guests. An effective hotel website must showcase the hotel’s story in an engaging and captivating manner to web browsers, using white space effectively […]
Read MoreHoteliers have turned to big data analytics as a means of creating unforgettable guest experiences, by targeting high-value guests with benefits like room upgrades or free meals or drinks. Using website analytics, hoteliers are also using data analysis to identify these high-value guests so they can offer special treatment such as room upgrades or free […]
Read MoreYour guests’ feedback can provide invaluable insight that can be utilized to optimize your hotel business, yet many hotels fail to fully exploit its opportunities by not making use of customer feedback. Feedback from guests can increase the visibility of your hotel website by ranking higher in organic searches and encouraging more direct bookings. 1. […]
Read MoreHotels should pursue an inclusive marketing approach that blends online travel agency (OTA) booking channels and direct booking channels. This should involve optimizing hotel websites, offering exclusive loyalty programs, utilizing metasearch engines and employing digital marketing strategies. Enhancing website conversion rates through high-quality visuals, user-friendly booking process and clear calls-to-action is vital to increasing website […]
Read MoreHotel customers frequently have many customer service requests, from booking rooms to ordering room service. With a chatbot, these routine requests can be efficiently managed so customer service representatives are freed up for more complex matters. Find a hotel chatbot developer who can create one tailored specifically to your hospitality business, so your bot can […]
Read MoreEffective online forms enable businesses to convert visitors into potential customers by providing the appropriate information in an engaging format that encourages feedback. Online forms resemble paper forms in that they’re hosted online and can easily be customized to reflect a brand’s identity, making data collection quick and simple for users. Personalize the Guest Experience […]
Read MoreColor can be a powerful yet unobtrusive means of communicating your hotel’s brand and personality to guests. It elicits diverse emotional responses in viewers, which often leads them to make decisions quickly. Understanding the psychology of different shades is the key to increasing direct bookings on your website. Utilizing them effectively will increase conversion rates. […]
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