Get the best results from social media takes more than posting updates; hoteliers must monitor mentions and examine data to assess what works well and what doesn’t. Travellers enjoy seeing photos and videos, so share tips, recommendations, and stories with them. Such posts tend to perform better than ones with solely sales-focused goals. 1. Understand […]
Read MoreIntegration of these strategies into your hotel marketing arsenal can elevate its online presence, foster guest engagement, and increase brand loyalty. Below are real-life success stories from top hospitality players that could serve as examples for social media marketing campaigns: Images, videos and virtual tours that showcase accommodations, amenities and local attractions capture travelers’ interest […]
Read MoreHospitality brands utilize social media as an effective platform to show off their amenities, experiences and more. But this doesn’t necessarily mean all marketing content must be presented as a billboard or paid online ad. Influencer marketing is an invaluable strategy for hospitality marketing, helping hotels build an authentic brand and connect with both past […]
Read MoreSocial media is a crucial platform for hotels to showcase their properties and special offers. Influencer marketing, live videos, and reels can increase engagement and capture the attention of new audiences. Collaborations with local partners elevate guest experiences, creating a unique brand identity and fostering loyalty. However, partnerships must be strategically managed to ensure a […]
Read MoreHotels can use branded hashtags to drive user-generated content creation. For instance, the DoubleTree hotel in Portland could use #DoubleTreePDX to market its services and amenities to potential guests. Engaging your Instagram audience through high-quality, customised content is the key to successful engagement on this platform. This may include pictures, stories or Boomerangs. Hashtags are […]
Read MoreUtilizing social media to showcase your hotel’s sustainability initiatives can be an effective way of drawing in eco-conscious guests. Initiatives like recycling waste, replacing inefficient appliances with energy efficient alternatives and composting programs can all help save money while simultaneously decreasing environmental impact. Content depicting lush landscapes and adorable animals enjoying nature have proven highly […]
Read MoreSocial media should be an essential component of any hotel’s marketing plan. Social networks provide engaging ways to connect with their target audiences while keeping you up-to-date with customer feedback. All hotels strive for loyal clients, and loyalty programs can help facilitate that goal. Here are some key strategies for using social media channels to […]
Read MoreSocial media provides hospitality brands with a powerful tool to connect with customers and strengthen brand loyalty. Social media helps identify rapidly-evolving consumer trends, market their products effectively and offer superior customer support services. Social media provides something for everyone – from teens who use TikTok for entertainment purposes to grandmothers using Facebook to find […]
Read MoreAs a hotel brand, your social media presence is absolutely critical to its success. Your goals may include increasing brand visibility or driving more bookings. One way to accomplish this goal is through the use of a social media management tool which automates the process of responding to comments and messages on social media, saving […]
Read MoreSocial media can be an effective tool in times of crisis to communicate with customers and demonstrate transparency; yet it may also become a source of added anxiety for employees. Staying ahead of events requires closely monitoring channels and responding promptly. Also important: having a plan in place for dealing with crises. 1. Set Up […]
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