Landing pages are designed to generate leads for your hotel by persuading people that it is the best choice. Visitors may reach these landing pages through paid ads, email campaigns, or mentions on social media. Keep your landing page simple; your potential guest cares more about how the hotel will benefit them than how beautiful […]
Read MoreBlogging should be an integral component of every hotel or attraction website, providing numerous advantages that will increase online visibility, draw more visitors in, and help convert more guests to paying customers. Hotel blog success requires creating hyper-relevant content. From offering advice about what to see and do to sharing insider stories, tailoring each post […]
Read MoreReels on Instagram offer hotels a way to create short-form video content quickly. Reels also allow businesses to capitalize on trending topics and potentially viralise their own stories with ease. Reels can be shared on a hotel’s Instagram feed and discovered through an Explore tab, while they can also be edited using music from Instagram’s […]
Read MoreKeyword strategies are indispensable tools for hoteliers looking to connect with potential guests, increase online visibility and drive bookings. One such hotel blog in Coral Gables that successfully uses keyword strategies includes Thesis Hotel Blog which draws travelers in with engaging travel content centered on highly targeted keywords with minimal SEO difficulty. Establish a deep […]
Read MoreEmail marketing is typically associated with online retailers selling consumer goods; however, its benefits extend to hospitality industry professionals as well. An email marketing strategy designed to build trust between hotels and potential guests can also serve to track and analyze key data from campaigns. CAN-SPAM Act Email can be an immensely powerful marketing tool, […]
Read MoreCustomer testimonials are an effective form of social proof, proven to drive new business. But how can you leverage them in your content strategy? Highlight testimonials that matter to customers — such as on your home page and product pages — or near calls-to-action (like contact forms, email subscription forms or content download forms) to […]
Read MorePricing is an integral component of an e-commerce business strategy. No matter the size or scope of your enterprise, having the proper tools will allow you to optimize prices and drive up revenue. Dynamic pricing can be an extremely powerful asset to your business when implemented properly, helping capture customers’ value during peak periods and […]
Read MoreTo engage website visitors and encourage them to book rooms with your hotel, it is essential that original content showcases what makes your property and services distinctive – for instance breakfast add-ons or local tours and activities. An easily identifiable booking button is another essential component. Employing convincing copy can encourage guests to complete their […]
Read MoreSocial media offers hotels an invaluable tool for building customer connections and strengthening brand identities. Here are some tips on how to use it effectively. Showing patrons the personal side of your hotel creates an environment of trust in which they feel at home. Responding promptly to feedback (both positive and negative) demonstrates that you’re […]
Read MoreCustomer feedback comes in various forms, from product inquiries to suggestions for improvements. The goal is to use these ideas to drive new features, refine current offerings and enhance user experiences. Reviews are content, and search engines love unique, valuable material. Working with Romain Berg can help boost your local SEO and help meet search […]
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