As travelers become more sophisticated in their expectations for travel experiences, hotels can assist them by providing information about nearby attractions that meet those criteria. Leverage this local knowledge to draw guests in and drive direct bookings. Visually appealing posts showcasing nearby landmarks and points of interest can inspire wanderlust in visitors, drawing them closer. […]
Read MorePersonalizing their welcome message is an effective way to show guests they are valued from the very start of their stay. From printed letters on high-quality stationery to digital ones sent digitally, a welcome message serves as an invaluable means of motivating guests and increasing satisfaction levels. Remember: Personal doesn’t equal invading! 1. Create a […]
Read MoreAn effective hotel blog offers many benefits, from improved search results to expanded brand awareness and increased guest loyalty. To maximize these returns, creating high-quality engaging content that showcases your hotel is key. Conduct market research online and offline to discover what content your guests want to read about. Here are a few ideas to […]
Read MoreContent repurposing is the practice of editing or updating existing material to produce something entirely different, often for an entirely different format or channel. Content repurposing can be an invaluable and essential strategy for travel brands to use in order to increase brand engagement with consumers. Repurposing content can help stretch your content creation budget […]
Read MoreCalls-to-action (CTAs) are your final chance to convince readers to act or move on. CTAs (call-to-actions) are essential in turning lookers into bookers and booking customers into repeat clients. Here are a few strategies to enhance your CTAs. 1. Make it clear Calls-to-action must clearly communicate what the user should do next and also explain […]
Read MoreContent marketing can be an extremely useful strategy for service-based businesses. To be effective at it, however, you need to understand who your audience is and what they require of you. Effective content marketing can significantly lower customer acquisition costs while simultaneously building trust with new clients on an unprecedented scale. Furthermore, it increases customer […]
Read MoreAs an accommodation or hotel owner, tapping into storytelling could really set your establishment apart and increase repeat bookings and brand loyalty. Smart leaders create narratives to make intangible organizational values and attributes tangible for their teams, providing a framework that normalizes key activities like collaboration, reaching audiences and delivering projects. Background Your hotel’s story […]
Read MoreAn attractive headline is essential for drawing visitors in. Create one with clear call to actions and an urgency theme. Supportive copy explains your product or service in greater depth and helps build trust between potential customers and you. Be sure to include testimonials, credibility badges and explainer videos when creating supporting copy. Headline Your […]
Read MoreAirbnb has overtaken the top five hotel brands combined thanks to an innovative digital marketing strategy. Their website includes everything from neighborhood guides and host success stories. Content can help increase search traffic to your vacation rental property and draw travelers in through search engines and directories, but for it to work successfully requires commitment […]
Read MoreInfluencer content often resonates better with consumers and drives conversions than traditional ads, because it feels more genuine and reliable. Influencer marketing also enables businesses to create targeted native advertisements which reach a much more specific target market. Partnership with influencers to market ecommerce products and services creates new avenues of growth, providing access to […]
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