Get the best results from social media takes more than posting updates; hoteliers must monitor mentions and examine data to assess what works well and what doesn’t. Travellers enjoy seeing photos and videos, so share tips, recommendations, and stories with them. Such posts tend to perform better than ones with solely sales-focused goals. 1. Understand […]
Read MoreNAP consistency is an essential ingredient to online success for local businesses targeting specific geographic areas. Achieve consistent NAP information across all platforms and social media accounts takes ongoing work that must be monitored closely for best results. Imagine searching for a coffee shop in your city and clicking on one of the listings to […]
Read MoreWith 4 billion email users globally, email marketing is an extremely effective way for hotels to promote offers and interact with guests. Email campaigns can be extremely targeted if executed well – hitting its mark every time! Utilizing persuasive language and urgency, these emails encourage subscribers to act. This helps drive up open rates. Send […]
Read MoreAs travelers become more sophisticated in their expectations for travel experiences, hotels can assist them by providing information about nearby attractions that meet those criteria. Leverage this local knowledge to draw guests in and drive direct bookings. Visually appealing posts showcasing nearby landmarks and points of interest can inspire wanderlust in visitors, drawing them closer. […]
Read MoreHotel owners know the importance of managing costs without compromising revenue results is critical to their business, so finding cost-cutting tools that help facilitate operations while simultaneously expanding revenue potential is essential to their success. There are a few such cost-reducers available which can be implemented to streamline hotel operations and boost revenues potential. CMMS […]
Read MoreHackers find hackers are drawn to the hospitality industry. Because guests provide personal data such as credit card and ID numbers to lodging providers, data breaches can occur easily in this sector. Data breaches cost businesses both time and money, as well as cause guests to distrust your company. Use these tips to protect guest […]
Read MoreIntegration of these strategies into your hotel marketing arsenal can elevate its online presence, foster guest engagement, and increase brand loyalty. Below are real-life success stories from top hospitality players that could serve as examples for social media marketing campaigns: Images, videos and virtual tours that showcase accommodations, amenities and local attractions capture travelers’ interest […]
Read MoreHotel SEO involves optimizing various elements on a hotel’s website in order to increase its visibility and organic search engine rankings, such as keyword research, link building and local SEO. When it comes to on-page SEO, page titles, meta descriptions and URLs are integral parts of establishing relevance within search engine results pages (SERP). Here […]
Read MoreEmail marketing has come a long way since its early days as generic mass messages. Now, sophisticated email automation tools and predictive analytics, a subset of machine learning, provide hyper-personalized messages that improve reach, relevancy and conversion rates. Data analysis helps identify when your audience is most receptive, so that you can optimize time and […]
Read MorePersonalizing their welcome message is an effective way to show guests they are valued from the very start of their stay. From printed letters on high-quality stationery to digital ones sent digitally, a welcome message serves as an invaluable means of motivating guests and increasing satisfaction levels. Remember: Personal doesn’t equal invading! 1. Create a […]
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