With 4 billion email users globally, email marketing is an extremely effective way for hotels to promote offers and interact with guests. Email campaigns can be extremely targeted if executed well – hitting its mark every time! Utilizing persuasive language and urgency, these emails encourage subscribers to act. This helps drive up open rates. Send […]
Read MoreEmail marketing has come a long way since its early days as generic mass messages. Now, sophisticated email automation tools and predictive analytics, a subset of machine learning, provide hyper-personalized messages that improve reach, relevancy and conversion rates. Data analysis helps identify when your audience is most receptive, so that you can optimize time and […]
Read MoreUtilizing email to promote special events at your hotel can make a big difference in both revenue and guest satisfaction – but only when done strategically and targeted towards specific audiences. Avoid sending generic emails to all your subscribers and use your data to segment your list and send hyper-personalized emails that meet each segment’s […]
Read MoreUtilizing email marketing for hotel upsells and cross-sells can be an excellent way to build guest loyalty and boost repeat business. From budget accommodations that serve as an oasis in times of trouble to luxury properties offering bucket list experiences, email provides many opportunities for upselling and cross-selling with email. Canary Upsells automates upselling software […]
Read MoreAs travelers enter their email addresses through a subscription form on your website, segmentation allows you to send them personalized welcome messages that match what encouraged them to give up their addresses. This process ensures a successful user experience. Strategic use of segmentation can assist your travel business in crafting email campaigns that promote it […]
Read MoreEmail marketing can be one of the most powerful strategies for making new connections and convincing past guests to book again. Make sure that your emails deliver results by including eye-catching calls-to-action that motivate readers. Create a sense of urgency among travellers to encourage them to book now at your hotel and take advantage of […]
Read MoreEmail marketing can be an excellent way to promote and increase bookings at your hotel, building customer loyalty while driving revenue growth for your accommodation. Promotional emails are automated responses that are sent in response to specific events or customer actions, such as booking confirmations, room upgrades or offers of special interest. Identify Your Target […]
Read MoreEmail surveys are an efficient and time-saving way to gather feedback from your guests, with high response rates. An email such as [@waterpark] would suffice. This makes it clear that the survey will only take a few minutes and is entirely voluntary, along with an easy call-to-action: click now to start it now. 1. Reach […]
Read MoreContent that engages guests and informs is key for making your hotel stand out, whether on its website, social media channels, or through an email newsletter. Email can provide an easier and more personal way of reaching out to your target audience; this is particularly effective with automated solutions like Rezdy. 1. Keep it short […]
Read MoreEmail marketing automation is an efficient way of providing personalized content at scale. Welcome series emails can help your brand establish trust among newcomers, upsell products, or request feedback from their audience. Many brands employ heartwarming stories in their welcome campaigns to reassure new subscribers and make them feel connected to both the brand and […]
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