Social media platforms like Facebook, Instagram, and Twitter are key distribution channels for travel and hospitality businesses. They help travel marketers launch comprehensive marketing strategies and increase brand awareness. In addition to that, they offer advanced targeting options and access to a huge amount of user data. This gives travel marketers the opportunity to target […]
Read MoreSearch engine optimisation (SEO) is one of the most valuable digital marketing strategies for hotels to stand out from the competition. It can generate more website traffic, lead generation and direct bookings. A number of tasks and practices fall under the umbrella of SEO, including keyword research, content creation, copywriting, site organization and social media […]
Read MoreIf you want to get the most out of your email marketing, it’s important to engage and excite your subscribers. Follow these simple tips to increase engagement and build brand loyalty. First and foremost, use list segmentation to send emails that are relevant to your subscribers’ needs. Segment by gender, location, purchase history, and more […]
Read MoreWhy Your Content Doesnt Attract Links Writing content that doesn’t attract links is one of the most frustrating things in blogging. However, there are some easy mistakes you can avoid if you know what to look out for. First, you need to create content that’s worth a link. This can be anything from an infographic […]
Read MoreA question that often comes up in the hotel industry is whether or not Twitter is useful for their business. Many people believe that Twitter is not an appropriate tool for a hotel, but there are actually some great reasons why it can be helpful. One of the biggest benefits of Twitter is that it […]
Read MoreThe ever-changing algorithms of Facebook have made it more difficult for brands to get noticed and increase engagement. But the good news is that there are some powerful ways to boost engagement on Facebook. One way is to post at the right time. Using social management tools like Facebook Insights will help you determine when […]
Read MoreGetting your content to the top of search engine results pages (SERPs) can help you attract qualified leads. That can help you shorten the buying cycle and increase your conversions. When you’re building an SEO strategy, it’s important to remember that it takes time and patience. But the rewards are well worth it. Keyword research […]
Read MoreThere will always be a few people who unsubscribe from your email newsletter. This is a common occurrence and it can be frustrating. However, there are a few reasons why these people may be leaving your list. If you know what these reasons are, it can help you to improve your email marketing efforts. 1. […]
Read MoreContent marketing is a powerful tool for attracting, engaging with, and delighting your target audiences. It can increase conversions, improve brand awareness, boost revenue, and more. But creating effective content requires more than just writing. It needs to be well-planned and aligned with your business goals. 1. Know Your Audience Knowing your audience is the […]
Read MoreBoosting direct bookings is a major challenge for hoteliers. However, if you can follow the right hospitality marketing trends, you can increase your hotel’s revenue and customer retention. One way to increase direct bookings is by focusing on guest communication and safety measures. This is because hygiene and safety standards are now a factor in […]
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