Your guests’ feedback can provide invaluable insight that can be utilized to optimize your hotel business, yet many hotels fail to fully exploit its opportunities by not making use of customer feedback. Feedback from guests can increase the visibility of your hotel website by ranking higher in organic searches and encouraging more direct bookings. 1. […]
Read MoreHotels should pursue an inclusive marketing approach that blends online travel agency (OTA) booking channels and direct booking channels. This should involve optimizing hotel websites, offering exclusive loyalty programs, utilizing metasearch engines and employing digital marketing strategies. Enhancing website conversion rates through high-quality visuals, user-friendly booking process and clear calls-to-action is vital to increasing website […]
Read MoreSocial media is a crucial platform for hotels to showcase their properties and special offers. Influencer marketing, live videos, and reels can increase engagement and capture the attention of new audiences. Collaborations with local partners elevate guest experiences, creating a unique brand identity and fostering loyalty. However, partnerships must be strategically managed to ensure a […]
Read MoreMany travelers use search engines to locate hotels. In order to increase online exposure and secure more bookings, your hotel website needs to be optimized for SEO. Conduct keyword research and select the most pertinent ones for your business. Take note of what keywords your competitors are using – that will provide some valuable insight. […]
Read MoreUtilizing email marketing for hotel upsells and cross-sells can be an excellent way to build guest loyalty and boost repeat business. From budget accommodations that serve as an oasis in times of trouble to luxury properties offering bucket list experiences, email provides many opportunities for upselling and cross-selling with email. Canary Upsells automates upselling software […]
Read MoreContent repurposing is the practice of editing or updating existing material to produce something entirely different, often for an entirely different format or channel. Content repurposing can be an invaluable and essential strategy for travel brands to use in order to increase brand engagement with consumers. Repurposing content can help stretch your content creation budget […]
Read MoreHotel customers frequently have many customer service requests, from booking rooms to ordering room service. With a chatbot, these routine requests can be efficiently managed so customer service representatives are freed up for more complex matters. Find a hotel chatbot developer who can create one tailored specifically to your hospitality business, so your bot can […]
Read MoreEffective online forms enable businesses to convert visitors into potential customers by providing the appropriate information in an engaging format that encourages feedback. Online forms resemble paper forms in that they’re hosted online and can easily be customized to reflect a brand’s identity, making data collection quick and simple for users. Personalize the Guest Experience […]
Read MoreHotels can use branded hashtags to drive user-generated content creation. For instance, the DoubleTree hotel in Portland could use #DoubleTreePDX to market its services and amenities to potential guests. Engaging your Instagram audience through high-quality, customised content is the key to successful engagement on this platform. This may include pictures, stories or Boomerangs. Hashtags are […]
Read MoreCompetitor analyses are an excellent way to gain an understanding of your competitors and how they’re marketing their products or services, but make sure your focus stays on what’s relevant to your business. Analyzing your competitors can help hotels offering similar rooms optimize pricing strategies to generate maximum revenue and identify opportunities for upsells that […]
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