Hotel websites are an integral component of an effective digital strategy. As guests’ first point-of-contact for any property, their web pages must accurately represent its offerings and drive booking decisions from potential guests. An effective hotel website must showcase the hotel’s story in an engaging and captivating manner to web browsers, using white space effectively […]
Read MoreHoteliers have turned to big data analytics as a means of creating unforgettable guest experiences, by targeting high-value guests with benefits like room upgrades or free meals or drinks. Using website analytics, hoteliers are also using data analysis to identify these high-value guests so they can offer special treatment such as room upgrades or free […]
Read MoreHospitality brands utilize social media as an effective platform to show off their amenities, experiences and more. But this doesn’t necessarily mean all marketing content must be presented as a billboard or paid online ad. Influencer marketing is an invaluable strategy for hospitality marketing, helping hotels build an authentic brand and connect with both past […]
Read MoreAn effective hotel website can showcase your hotel’s personality and encourage prospective guests to book stays. However, simply having one is not enough; content must also be SEO-friendly for maximum exposure. Optimizing content to be search engine-friendly doesn’t need to be time-consuming or challenging – here are a few pointers for getting started. 1. Guest […]
Read MoreUtilizing email to promote special events at your hotel can make a big difference in both revenue and guest satisfaction – but only when done strategically and targeted towards specific audiences. Avoid sending generic emails to all your subscribers and use your data to segment your list and send hyper-personalized emails that meet each segment’s […]
Read MoreAn effective hotel blog offers many benefits, from improved search results to expanded brand awareness and increased guest loyalty. To maximize these returns, creating high-quality engaging content that showcases your hotel is key. Conduct market research online and offline to discover what content your guests want to read about. Here are a few ideas to […]
Read MoreYour guests’ feedback can provide invaluable insight that can be utilized to optimize your hotel business, yet many hotels fail to fully exploit its opportunities by not making use of customer feedback. Feedback from guests can increase the visibility of your hotel website by ranking higher in organic searches and encouraging more direct bookings. 1. […]
Read MoreHotels should pursue an inclusive marketing approach that blends online travel agency (OTA) booking channels and direct booking channels. This should involve optimizing hotel websites, offering exclusive loyalty programs, utilizing metasearch engines and employing digital marketing strategies. Enhancing website conversion rates through high-quality visuals, user-friendly booking process and clear calls-to-action is vital to increasing website […]
Read MoreSocial media is a crucial platform for hotels to showcase their properties and special offers. Influencer marketing, live videos, and reels can increase engagement and capture the attention of new audiences. Collaborations with local partners elevate guest experiences, creating a unique brand identity and fostering loyalty. However, partnerships must be strategically managed to ensure a […]
Read MoreMany travelers use search engines to locate hotels. In order to increase online exposure and secure more bookings, your hotel website needs to be optimized for SEO. Conduct keyword research and select the most pertinent ones for your business. Take note of what keywords your competitors are using – that will provide some valuable insight. […]
Read More